It’s almost 2012, and you know what that means… the Rapture is upon us! Of course, we’re referring to Earthwerks Rapture vinyl flooring. This apocalyptically authentic hardwood-look vinyl is a phenomenal floor for use throughout the home. Rapture vinyl is durable, it’s beautiful, it’s low maintenance, and it is guaranteed to have nothing to do with Mayan prophecies, New World Orders, or nuclear meltdowns of any kind.
The Earthwerks brand has built its name upon four simple pillars: Strength, Performance, Luxury and Style. Earthwerks vinyl flooring experts have drawn inspiration from the finest floors across the globe. The company’s elegant and durable vinyl floors are designed from the ground up to offer the most authentic reproduction of beloved natural materials. To Earthwerks, imitation is the highest form of flattery – so natural hardwood and stone are feeling pretty good right now.
First and foremost, Rapture floors actually look like natural wood. These aren’t simply plastic slabs painted brown – they’re remarkably detailed, intricately textured, expertly printed authentic wood reproductions. Thanks to the latest advancements in digital printing technologies, Earthwerks minimizes repeats, so that each plank is essentially unique, just like actual woods. Rapture planks (yes “planks,” not a cheap roll) measure 7” x 36”, mirroring the dimensions of popular hardwood styles. The printed grain patterns are able to develop fully over the wide plank surfaces. Overall, Rapture floors provide a wonderful sense of woodsy warmth that adds an inviting ambiance to any room. Rapture planks are available in six distinct shades including, SRP-713, a nice and neutral natural oak reproduction, and SRP 715, a deep dark walnut wood look. SRP 714 is a gorgeous take on natural hickory with deep grains and rich knots.
Not only do Rapture vinyl planks look fantastic, they’re some of the most durable floors on the market as well. The planks feature 1/8” thick and feature a solid vinyl construction with an additional wear layer, film and backing. Vinyl is essentially impervious to water damage, and is highly resistant to chemicals and stains. The tough wear layer resists abrasions, and the naturally resilient vinyl resists permanent indentations even under heavy stress.
Best of all, Earthwerks Rapture vinyl planks are eco-friendly. The collection offers the natural wood look without felling a single tree. Rapture planks are made of at least 38% recycled materials, plus, the planks themselves can be recycled 100% if they are ever removed from use. Synthetic vinyl, made from recycled material, that can then be recycled again? It’s tough to be any greener than that.
Since Earthwerks Rapture planks are so durable and stylish, it gives a little peace of mind to remember that if the world does end this year, your new vinyl floors will still look beautiful even when the new robot overlords saunter across them. If you’d like to talk Earthwerks options for your home, give us a call at 866-705-1340. We’d love to chat. Thanks for reading, and Happy New Year!





December 22, 2011
Flooring Products, Flooring Tips, Flooring Trends, Uncategorized